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Private Views: The advertising that moved us
John Mescall, ECD, McCann Australia The impossible brief: your top six pieces of work from Asia over the past 40 years. So I gave myself a single criteria that helped me narrow it down a little: select...
View ArticleThe next 40 years: Three different perspectives on the road ahead
Campaign Asia-Pacific asked three industry leaders to look far ahead and give their perspectives on the next 40 years. Growth for WPP is pinned to Asia By Martin Sorrell, CEO, WPP The emergence of a...
View ArticleGeography lessons: Examining the industry’s development in China, India,...
Campaign Asia-Pacific asked prominent agency leaders in four key markets to reflect on the development of media and marketing in those markets over the last 40 years, as well as the years to come....
View ArticleAsia’s creative journey: Three leaders reflect on the rapid evolution of...
David Guerrero Chairman/CCO, BBDO Guerrero Proximity Philippines Reflections on the Hong Kong-Singapore rivalry, quirky ads that set the tone of the region and the exciting rise of new markets Piyush...
View ArticleReflections on Asia’s evolution: Industry veterans tell their tales
We invited a number of industry veterans and longtime Asia-Pacific leaders to reflect on what the industry was like in the region when they got their start, and how it has changed over the years. Cheuk...
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Faces to watch: The future looks bright with these talented individuals
Campaign Asia-Pacific looks ahead to the future of the industry, highlighting (in no particular order) 40 young people who have already achieved beyond the norm and are set to accomplish so much more....
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Hall of Fame: A tribute to the people who have helped build Asian media and...
Ian Batey Founder, Batey Advertising The man who brought the Singapore Girl to life, Batey was seen as the archetypal ‘suit’ in the Asian advertising industry. He made his name with Singapore Airlines,...
View ArticleWork: Shapers of society
2013 TXTBKS, Smart Communications, DDB DM9 JaymeSyfu Our team in the Philippines was awarded both the Mobile Grand Prix at Cannes Lions and Spikes Asia 2013 for its Smart Communications TXTBKS...
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Asia’s Go-To Lifestyle TV Channel, Life Inspired Flexes Storytelling Muscle...
2013 Asia’s Go-To Lifestyle TV Channel, Life Inspired Flexes Storytelling Muscle To Captivate Consumers In 2013, Life Inspired saw an exceptional branded entertainment year that has made it to the...
View ArticleWelcome to our celebration of 40 years of media and marketing in Asia
Over the coming months in this space, we invite you to take a journey from the early 1970s (when Media magazine, predecessor of Campaign Asia-Pacific, got its start) through to today—and onward into...
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